The JL Capital Standard
At JL Capital, our job is to steward time, talent, and treasure. We lead and serve people in a way that honors God. That includes our investors, the founders we partner with, and team members of the businesses we invest in and their extended families.
A Message From Our Chairman
While large corporations capture headlines, it’s America’s small businesses that have delivered real economic value for generations. Today, they represent one of the most overlooked and undervalued investment opportunities in the market.
Our strategy is simple:
We buy established, well-run, cash-flowing businesses and consolidate them into strong, purpose-built platforms—creating stable, long-term value for both our investment partners and the communities we serve.
We’re don't invest in startups or chase short term trends. Our patient and calculated approach focuses on industries with growing demand and strong economics. We buy real businesses and build enduring platforms that unlock generational value.
If you’re a wealth manager or an accredited investor looking for a home to invest your money, I formally invite you to speak with our team.
Joseph Land
Chairman
JL Capital Group
Our Values
Honor
We put God first in everything we do.
Our decisions and leadership are rooted in faith and guided by a commitment to serve others in a way that honors Him. Success is measured not only by returns, but by the impact we have on people’s lives.
Stewardship
We manage time, capital, relationships, and opportunity with diligence, purpose, and long-term responsibility. Every dollar, every decision, and every person matters.
Integrity
We say what we mean and do what we say.
In every deal, every decision, and every relationship, we operate with clarity and consistency. Trust isn’t given—it’s earned. And for us, it’s non-negotiable.
Serve Others
When others succeed, we succeed.
We prioritize our investors, partners, and teams—creating environments that support their growth, performance, and long-term success both personally and professionally.
Discipline
Our investment approach is grounded in disciplined due diligence—focused on managing risk and identifying clear drivers of long-term value. We pursue collaborative transactions and partner with proven management teams to create aligned, sustainable growth.
Legacy
When we partner with a business, we focus on building it to last. Our long-term approach—shaped by over 35 years of experience—gives our portfolio companies the strength to navigate market cycles and create lasting value.