Where People, Capital, and Great Businesses Grow Together.

We are a private investment group focused on direct investments in privately held businesses, partnering with exceptional, proven operators to build enduring, long-term value.

Learn More

Guided By An Industry Leading Team

"Mr. Land and his team genuinely care about the people within their companies. They take a holistic approach to business growth, ensuring both the company and its people thrive. Having worked with them for years, I have the utmost respect for their leadership and dedication."

Beth Barnes - Director of Customer Service at Body Align

Honor God. Serve People. Steward Wealth.

JL Capital is a private equity firm backed by Joseph Land. We buy profitable, founder-led companies and shepherd them with precision, discipline, and purpose.—and we deliver win-win results for both our investors and our partners.

Young boy and his grandfather spending time at the park forest lake.

Our Investment Approach

1. Identify the Market

We begin by identifying a highly fragmented, high-growth sector with favorable tailwinds—like healthcare. We study the regulatory landscape, demographic trends, unit economics, and exit potential, building conviction that the sector offers long-term enterprise value creation and downside protection.

2. Build the Board Team

We assemble an elite team of board members, operators, and advisors with deep industry experience, strategic relationships, and a track record of scaling businesses. This leadership core creates the foundation for disciplined growth, operational rigor, and credibility with both sellers and investors.

3. Acquire Companies That Fit Our Buy Box

We execute targeted acquisitions of profitable, founder-led businesses with strong cash flow, loyal staff, and operational stability. We prioritize platform companies with $10–50 million in revenue, 25–150 employees, in sectors that have strong tail wind economics.

4. Consolidate into a Unified Platform

We integrate each company into a single operating system, standardizing financial controls, systems, recruitment, and compliance infrastructure. Through this consolidation, we unlock economies of scale, improve leadership support, and expand regional footprints—dramatically increasing enterprise value.

Our Business Offerings

The Defining Investment Opportunity of the Next 30 Years: American Healthcare

The U.S. healthcare system is quietly undergoing its most significant shift in 50 years — from facilities to the home. Every day, 10,000 Americans turn 65, triggering a tidal wave of demand that traditional systems aren’t built to absorb. Now open to accredited investors, the American Health at Home Fund is focused on building America's leading home healthcare platform in the United States.

By Invitation Only

Our Partnership Program gives growing entrepreneurs access to our platform, resources, and infrastructure typically reserved for portfolio companies. Through a straightforward partnership for equity exchange, we bring operational support, growth expertise, and our capital network directly into your business—helping you stabilize, scale, and unlock long-term value.